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- 🥂Ep 12. Luxury, Unfiltered: A Hamptons Week with The European Kid
🥂Ep 12. Luxury, Unfiltered: A Hamptons Week with The European Kid
A Week of Opulence, Loud Luxury, and Digital Power Plays
Jacob Wallach
June 05, 2025
In this issue:
📅 Event Recap – Highlights and insights from our latest fireside chat with Mr. NYC Subway and The European Kid.
🎂 Creator x Brand Collaboration – A look at how Aris (The European Kid) could bring loud luxury to life in the Hamptons this summer through a fully immersive, narrative-driven campaign.
📈 Scaling Storytime – A quick strategic breakdown of how Aris could grow and build his creator-focused platform.
Two Weeks Ago:
We hosted our best event yet.
(Yes, I say that every time. But I mean it.)
🎤 The Creator’s Journey: A Fireside Chat with Mr. NYC Subway & The European Kid
A packed private studio in NYC.
Creators with 30M+ followers represented in the room (the population of Peru).
And two of the most creatively strategic creators I know.
3 Takeaways From the Conversation:
Authenticity is overrated.
What matters is consistency. Aris (The European Kid) isn’t playing himself on camera, he’s playing a character. But he plays it perfectly every time.Being a creator isn’t a personality, it’s a system.
Aris turns it on when the camera is rolling. Off camera, he’s thoughtful, reserved, and strategic.Real longevity comes from building beyond social.
Andreas has turned his viral subway portraits into a thriving fine art business. Aris is the co-founder of Storytime, empowering creators to partner with local restaurants and get real value for their content.
Social media is just the surface. What matters is what you build under it.
A Taste of Elegance:
Huge thank you to Wall Street Caviar, who provided a giant tin of caviar and a luxury tasting for the evening.
 Maybe one of the best caviars I’ve ever had! |   |
They’re located in Manhattan at 14 Wall St and do caviar tastings, tapas, and weekend oyster & champagne brunches!
Check them out here: @wallstreetcaviar | Website
📸 Event Photos & Video
Download photos here:
I’ll be clipping up some of the panel moments soon, trying to get better every time. Although there were a lot of moments we won’t be able to share.
Also, I just picked up a pair of DJI 2 mics for cleaner audio next time.
🧠 Shoutout: Storytime
Creators, if you haven’t tried Storytime, you should check it out.
The app helps local creators get meals, coffee, baked goods, and more from local businesses in exchange for sharing a story on IG. I’ve seen the app, and it’s seamless to use. You go to a place on the app, show them your code, and then get the product. If I were on it (Aris I may need the hookup), I would probably use it every day.
In NYC, some of our biggest expenses are rent and food, so imagine never having to pay for lunch or coffee again.
One creator told me they’ve saved over $1,500 on food since March.
🙌 Special Thanks…
To our incredible speakers, thank you for your time and insights. What you shared was unlike anything I’ve heard from the countless panels and conferences I’ve been to.
And to the team helping capture photos and video, to helping set up food/bev and our tech for the night, I couldn’t have done it without you. Thank You to the following!
To friends who helped set up chairs, let me use their phone, took pictures/videos, shared photos with your friends, and just showed up, I appreciate you too!
🗺 What’s Next?
I’ve mapped out my events through the rest of the year:
🎙 Podcasting
🎮 Gaming
💼 B2B
👗 Fashion
🎬 Entertainment
…and a few surprises 👀
The next one will be sometime in late July, as I’m trying to build out sponsorship opportunities and strategic partnerships to ensure we continue to build the right audiences, and so I can build bigger and better events.
I take big swings.
Sometimes they land. Sometimes they don’t.
But that’s how this gets built.
I want to bring on the biggest creators in NY, CMOs from the top brands in the U.S., and the biggest social media platforms in the world! We’ll get there… but only with the help from this community and your participation!
His socials are in the above section if you want to check it out!
THE INSPIRATION:
The new-age digital aristocrat: creators who don’t just wear luxury, they weaponize it.
The excess of Gatsby, the confidence of Succession, and the delivery of a hypebeast villain in a silk robe.
The Summer Hamptons circuit as the cultural epicenter of American wealth performance—a place where money, mythology, and media converge.
Creator-as-character storytelling—where The European Kid becomes more than a creator. He becomes a living symbol of aspirational chaos.
THE CONCEPT:
A fully immersive, narrative-driven residency in the Hamptons, where The European Kid brings together the world’s loudest luxury brands. Not to sell products, but to build a world so rich, so ridiculous, and so refined, you see the satire in 4K.
This summer, The European Kid brings Succession-level energy to social media.
Think: power, wealth, and chaos—captured like an HBO drama, delivered like a TikTok series.
He’s not going to the Hamptons to relax. It’s a performance.
Think: Gatsby, if he had a TikTok account and a billionaire media strategy team.
Every brand in this story serves the world, not the other way around.
The Scene:
A weeklong takeover at a $15,000-a-night estate from The Nightfall Group
Arrival and departure by Blade helicopter
Dom Pérignon on ice
Bang & Olufsen speakers echoing through every room
Rolexes stacked like poker chips
Louis Vuitton luggage thrown around like it’s disposable
Loro Piana for a soft hint of elegance beneath the noise
A private Goldman Sachs Private Wealth Management, because those are probably happening weekly in the Hamptons.
It’s not an influencer trip. It’s a modern luxury installation. The goal isn’t to sell products. It’s to build a world so over-the-top, it feels surreal.
No brand shoutouts. No tags. Just the kind of content that makes people stop scrolling and say:
“ I don’t even know what this is - but I want in.”
This is Billions meets TikTok.
A full-throttle experiment in status, storytelling, and social dominance.
P.S. If the momentum keeps building, I’d love to host a major brand event in the Hamptons—maybe 2026 if all goes to plan.
Where it all goes down
Strategy Note: The Two Sides of The European Kid
Aris is building two very different, but equally strategic, brands:
The European Kid: a loud, cinematic character designed to capture attention and command the algorithm.
Storytime: a creator-focused platform that helps influencers promote local restaurants through IG stories in exchange for perks.
After chatting with him, it’s clear that while The European Kid is the performance, Storytime is the passion. It’s a tool with real utility, especially for creators working in the food, lifestyle, and local business space. The challenge now is scale.
Here are three core paths forward:
City-by-City Expansion
Appoint creator leads in key markets (NYC, LA, Miami, etc.) who build local partnerships and generate consistent content on the platform.National & Global Brand Integration
Partner with major chains like Starbucks, Sweetgreen, or Dunkin to increase legitimacy and reach. Joe & The Juice is already on the app in NYC, but a brand with 40,000+ locations would be a game changer.Hybrid Model: Local Infrastructure, National Reach
Build local creator ecosystems while pitching national brands. As cities gain traction, use that momentum to onboard bigger partners looking for authentic, creator-led storytelling.
Aris has already proven he can build a powerful online persona.
Storytime has the potential to be something even bigger, something that lasts.
Quote Of The Week
Being a creator doesn’t mean showing every side of yourself. It means choosing the version people connect with—and showing up as that version with consistency. Over time, you can let more of yourself in. But don’t rush it. Earn the trust, then earn the space.
If you’ve made it this far, thank you for coming along for the ride.
Whether you're here for the strategy, the storytelling, or just to indulge in a bit of curated chaos and loud luxury, I appreciate you being part of this community.
This whole thing started with a few people in a bar. Now we’re talking helicopters, caviar, and a potential Hamptons takeover.
Best,
Jacob
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