🎭 Ep 14. The Jay Renshaw Show: Do It Lady

In this issue:

• 🌸 Upcoming Event: IN Bloom — July 24th
  We’re bringing together creators, marketers, and agency leads for a summer night of creative inspiration, strategic networking, and relationship-building. This is one of our most curated lineups yet.

• 🎭 The Jay Renshaw Show: Meme-World Mastery
  We break down how Jay Renshaw is building a full-fledged character universe with Chit at the center. Plus: why most creators can’t replicate this format and what brands can learn from it.

• 📊 The Lore Continues
  A few unexpected brand collaborations with the LA Lakers and Chewy with Jay Renshaw.

🌸 How Fashion Takes Over the Feed

Join us on July 24th for IN BLOOM—an immersive fashion experience during NY Swim Week that reimagines the runway for the social media era.

This one-night-only event blends performance, creator culture, and sensory design into a show made to be seen, shared, and rewatched.

🚀 Why You Should Be There:

✅ Connect with top creators, marketers & fashion insiders
✅ Discover how social is reshaping the future of fashion shows
✅ Experience a reverse runway, designer pop-ups & sensory activations
✅ Walk away with fresh strategies for content, commerce & storytelling

💬 Live Panel:
Where the Runway Meets the Feed and You’re Dressed for the Algorithm
How creators, brands, and algorithms are reshaping the future of fashion.

🎤 Special Guest Talk:
Shelby Haas will deliver a TEDx-style masterclass on how creators and marketers can sell at scale by leading with strategy and storytelling.

🌺 What to Expect:

• 💃 Reverse Fashion Show

• 🛍️ Designer Pop-Up Shops

• 🍸 Botanical Cocktail Bar

• 🎨 Sensory Activations

• 📸 Creator-Ready Installations

• 🎙️ Insightful Conversations

📊 By the Numbers (TikTok Only)

Followers:

🎭 The Jay Renshaw Show: Why This Chaos Works

Every once in a while, a creator doesn’t just go viral, they become an icon overnight.

That’s what’s happening with The Jay Renshaw Show, a surreal office comedy that feels like Dwight Schrute mixed with Kipland Dynamite (from Napolean Dynamite) and Jim Carey in Dumb and Dumber, moved to LA, started drinking White Claw, and got his own spin-off, filmed like a docuseries, edited like a fever dream.

It truly feels like an extension of the office!

At the center of it all? Chit.
A delusional, ripped, ex-Gucci model with a taste for Pink Pony Club and a brother in IT. Chit thinks White Claw is juice and once asked if there was a “black purse in here”—referring to a person. It’s as if the coolest guy you’ve ever met lived inside the driest and goofiest person you’ve ever met.

🧱 What Makes the Show Special:

This isn’t just a few sketches stitched together. It’s a fully built ecosystem:

• 6+ recurring characters, each fully fleshed out.

• A dedicated office set at The Groundlings Theater, a legendary comedy institution.

• Character catchphrases and meme hooks:

  • “Do it, lady.”

  • “Is there a black purse in here?”

  • Linda has cake.

  • Chit works in budgeting but never does any actual work.

The world-building rivals what you'd expect from an animated series or long-running sitcom.

💡 Why You (Probably) Can’t Do This Alone

Let’s be honest: most creators can’t pull this off.

It takes:

• A full cast of actors (sketch-trained and improv-sharp).

• A physical space and regular production schedule.

• A creative lead with a vision and a team that buys in.

It’s not just a TikTok, it’s a writers' room disguised as a meme factory.

And yet, it works. The numbers speak for themselves:
129M views across just 20 videos. 2.7M shares. 14M+ likes.

That’s not virality. That’s staying power.

🧩 The Big Question: Who Owns What?

As these formats get bigger, so do the stakes:

• If brand deals start flowing, who gets paid?

• Does each actor get a cut, or just the face of the channel?

• How do you credit collaborative IP when it’s built in a theater with multiple contributors?

It’s the classic sketch-comedy dilemma: when one character blows up, do they take everyone with them?

Right now, it’s Jay Renshaw’s show. But if “Chit” becomes a brand on his own, will the rest of the cast follow—or get left behind?

🎬 Final Thought

What makes The Jay Renshaw Show fascinating isn’t just the numbers—it’s the depth. The layers of jokes. The character arcs. The shared language fans pick up.

It’s a sign that we’re entering a new era of short-form content—one where the memes are the marketing, and the universe is the product.

And as for Chit?

He may not know what a budget is...
But he is the moment.

🔌 Brand Plays: Who Should Plug Into This World?

Here’s where this could get interesting. The worldbuilding is endless. Yes, it could be easy to build a concept around an office product, but why does something have to be expected when everything else is unexpected? So here are a few ideas that come out of nowhere because that’s literally how the Jay RenShaw Show is being built.

🏀The NBA / Los Angeles Lakers

📖 Canon Addition:

Chit was drafted by the Lakers in 2006 but left mid-season for a Milan fashion week runway gig. Claims Kobe begged him to stay.

🎬 Creative Integration:

• Chit wears a custom Lakers jersey labeled “Chit #0” over his normal attire, saying he could never root for the Clippers because he’s still signed to the Lakers.

• He tells Linda he’s “still technically on the bench—just waiting on Coach to call.”

🐾 Chewy x Chit: “I Don’t Have a Dog”

📖 Canon Addition:

Chit shows up at the office every Tuesday with a giant box of Chewy goods.
When asked, he explains he doesn’t own a dog; he likes to wait for stray dogs to come up to him behind the office building “for energy alignment.”

🎬 Creative Integration:

• Chit casually has a massive dog food bag next to his desk.

• Offscreen voice: “Wait… do you have a dog?”

• Chit: “No. The dogs have me every Tuesday.”

🔁 Brand Value:

• Chewy positions itself as an emotionally intelligent cultural partner.

• Plays into wholesome absurdity, caring for animals, without owning one.

• Builds a lovable “Chit Cares” arc and turns Petco into a source of humor and softheartedness.

• Opportunity for a real-world campaign around adopting and feeding or donating dog food.

Whether you came for a breakdown of how Chit built a meme universe or the creative thought starters, thank you for being part of this world we’re building together.

From “Do It Lady” to Wellness Tuesdays, from IN Bloom to brand decks in the making, this newsletter is a space for creative strategy, cultural storytelling, and finding the fun in the unexpected.

So truly, thank you for reading. If you’ve got thoughts on how to evolve this space or want to collaborate on something wild, meaningful, or a little bit of both... I’m all ears.

Because just like a Lakers jersey over a Gucci turtleneck, the best ideas don’t always make sense—until they do.

Best,

Jacob