🎤 Ep 15. Spotify Presents The Kyle Gordon Runway Show

🎯4 The Win

Social4TheWin is where strategy meets scroll-stopping ideas. It’s part newsletter, part creative playbook, all signal, no noise.

This week:

• Throwing a fashion-focused event with NY Swim Week in SoHo.

• Pitching a Spotify-powered satiracle runway for Kyle Gordon’s

• Breaking down how fashion builds character on the feed and beyond.

Strategy, spectacle, and satire. That’s the theme. Let’s go.

🎟️ The Invite

🌺 In Bloom: Where Fashion Meets The Feed
This Thursday, July 24 | 6:30–9:30PM | SoHo, NYC

An immersive night during NY Swim Week, reverse runway, fashion pop-ups, panel talk, and more. This one's different. Think fashion show meets content lab.

We’ve got 150+ RSVPs and counting. Would love to include you.

💬 Live Panel:
“Where the Runway Meets the Feed”
How creators, brands, and social shape what fashion looks like and what we wear.

🎤Featuring:

• Evita Scoccia (Founder, NY Swim Week)

• Julia O'Mara (Co-Founder & COO, Pickle)

• Jessica Miao (Co-Founder & CEO, Apricotton)

🎤 Special Guest Talk:
Shelby Haas on how to sell at scale through content that converts.

💡The Vision

THE INSPIRATION:

For most concepts I write, it’s usually a combination of something going on in my life and a creator I’ve met or enjoy watching their content.

Since this week I’m hosting a fashion-focused event in NYC, I thought it would be fun to do a fashion show concept with one of my favorite creators, Kyle Gordon.

He’s not a fashion creator. He’s not trying to be.

But he’s built a whole universe of characters, each more absurd and specific than the last. And the best part… they all have their own distinct style.

• DJ Crazy Times sounds like a Eurotrash pop star and he dresses like one.

• The guy who just got back from Europe? Linen sets and smugness.

• The country music parody character? Her boots are made for walking.

So it hit me: what if you took that character-driven world and turned it into a runway show?

What if the joke became a production?
What if fashion wasn’t the end goal, but the creative accoutrement?

THE CONCEPT: 

Spotify Presents The Kyle Gordon Runway Show

This isn’t a fashion show.
It’s a live, theatrical playlist—Kyle Gordon’s Spotify discography, styled for the runway.

Each song becomes a new mini-fashion show.

Kyle performs the whole thing live, like if Eurovision dropped acid, partnered with Spotify, and let Moschino style the lineup.

It’s music meets satire meets fashion chaos.
And whether the algorithm approves it or not - I do.

RUNWAY SETLIST: 

• DJ Crazy Times → The Euro-club finale. Neon vinyl, wraparound shades, dancers in tracksuits, Eastern European chaos.

• Girls Are the Best → A faux-feminist anthem gets a glam squad of power suits, pink boots, and synchronized hair flips.

• My Life Is The Worst Life Ever→ mid-2000s mall goth meltdown. Black skinny jeans, chipped nail polish, arm warmers, and a heavy side part.

• The Irish Drinking Song → Gritty pubcore. Ten old Irishmen in oversized tweed, sloshing pints and stomping down the runway.

• We Will Never Die → Cabincore folk fantasy. Flowy neutrals, boots, and suspenders. Feels like cult, sounds like Spotify editorial playlist.:

• HM: Ugliest Girl on the Beach 

Each segment is styled by a different designer or creative team, all underground.

PRODUCTION: 

• Live performance from Kyle as the show progresses

• Cameos from character actors (or actual influencers) walking each look

• Pre-recorded video playing behind the stage for each segment—a visual mix of the original sketch + a spoofed fragrance ad or behind-the-scenes "documentary."

WHY IT WORKS: 

This isn’t just a spectacle; it’s a reminder of what fashion does in content.

• It builds character. One look tells you everything about who someone is (or who they want you to think they are).

• It sets the tone. Fashion is the fastest way to establish mood, setting, and intention—before anyone speaks.

• It adds credibility. A character doesn’t feel real until they’re styled like they’ve lived a life.

• It makes content feel cohesive. Clothes aren’t just clothes—they’re part of the story architecture.

We’re all playing a character to some degree, whether it’s on social, at work, or in real life.
Most of us stay close to type: a version of ourselves with a slight twist.

But fashion? Fashion is the shortcut to transformation.
Change the outfit, change the context.
It’s the first signal of who you are, or who you want to be.

Style doesn’t just shape perception.
It shapes the story.
And it’s what makes a character unforgettable.

📘 The Playbook

WHY IS FASHION RELEVANT FOR EVERYONE?

• 📉 50% of adults are financially literate (supposedly)

• 🍝 90% of people cook at least once a week (hopefully more than just pasta or cereal).

• 🏈 66% of the U.S. watches sports (honestly, surprised it's not higher).

But…
👕 100% of people wear clothes.

Unless you're in that microscopic nudist colony, which, respectfully, is terrifying.

Point is: fashion content is universally relevant.
Everyone wears something.
It just comes down to how you make it interesting, intelligent, and on-brand. Although, to be fair, there is a gender divide on clothes to some degree.

FASHION FORWARD FOR NON-FASHION CREATORS:

💼 1. Finance Creators

You already live in costume.
Suits, vests, the unofficial analyst starter pack—finance has its own uniform, and it’s rich with unspoken rules.

So start treating it like what it is: wardrobe design for a character.

• Outfits of the Day: Sell-Side Edition

• Trader vs. Banker Fit Check

Break it down. Make it funny. Make it sharp.
Style says just as much as a hot take on the Fed.

🍳 2. Cooking Creators

Your food has flavor. Your fit should too.

Recipes are art. So is plating. So is your mise en place. So why is everyone wearing a black tee?

Treat your kitchen like a stage—and dress the part.
Start a series:

• “What I’d wear to serve this dish to [insert celebrity or situation].”

• “Apron of the Day: Vibe Check Edition.”

Let the outfit match the meal.
It’s not about being fashionable—it’s about building a mood that makes your content taste better.

🏋️ 3. Fitness Creators

The gym has characters. Be one.

Everyone’s in a tank top. You? You’re telling a story.

• “Training like I’m in a 2004 sports movie.”

• “Fit checks for every gym phase: Bulking, Cutting, Breakup PRs.”

Your followers already project identity onto you.
Lean into it. Amplify it. Stylize it.
Outfits can say what your captions won’t.

3 TOP INSIGHTS FROM THIS ARTICLE:

• Costume ≠ superficial. The visual language is often the most strategic part.

• Content is the show. You don’t need a real runway. You need a clear concept and a strong aesthetic POV.

• Style scores the scene. The right outfit doesn’t just look good—it sets the tone, era, and emotion. Just like music, fashion adds depth to your narrative. Dress the part, and your story hits harder

🏆Play to Win

The Kyle Gordon Runway is satire. But it’s also a blueprint.

Because creators don’t need to stay in one lane.
They can be musicians, comedians, fashion icons—or all three—if the concept is smart enough.

Style isn’t just what you wear.
It’s how you world-build.
It’s the quickest way to set the scene, sell the story, and signal who you are.

Fashion isn’t the final product.
It’s the medium.

See you Thursday.

Jacob