🤝 Ep 17. Why Community Matters: Compounding Value

🎯4 The Win

One word keeps coming to mind: VALUE.

It’s been about a month since my last newsletter, and I want to catch you up on where I’ve been and where Social4TheWin is headed.

Whether I’m consulting brands or creating content myself, it always comes back to the same question: what’s the value I’m giving, what’s the value I’m getting, and what’s the bigger goal behind why I’m building this?

Where I’m At & What I’m Giving

I believe value starts with transparency. So here’s where I’m at right now:

• 💼 Sponsorships. I’ve brought on a commission-based partner to help with brand deals, and I want to expand this. If you can connect sponsors, I’ve built a commission structure so even a simple intro can turn into value for both of us.

• 👥 Internship program. I’m finalizing a small team to help with outreach, logistics, and content. They’ll support me directly and also be on-site at events.

• 🎥 Content. I want to highlight you. I may reach out about a two-part series (business breakdown + dream brand collab), and I’ve brought on a video editor to keep content flowing.

• 📱 Personal brand. I’m growing my Instagram presence as Jacob (not just Excel Daddy) to attract inbound sponsorships that ultimately fuel events and open doors for our community.

• 🔍 Perspective. I’ve sat on many sides - Nielsen analytics, TikTok client strategy (Mars, Hershey’s, Campbell’s), creator (Excel Daddy), and consultant. My goal is to bridge the gaps between creators, marketers, and platforms.

Value To You

What is the Value To You?

There are endless newsletters, groups, and communities out there. So the real question is: why this one?

• If you’re a creator, is it more brand deal flow, platforms worth your time, and opportunities to connect with decision-makers?

• If you’re a marketer, are there sharper strategies, creator insights, and real-world examples you can take back to your team?

• If you’re both, is this the bridge between your two worlds… part playbook, part pulse check, part open door?

I want this to feel less like a newsletter you skim, and more like a resource you use. So tell me: what’s more valuable — strategies, campaign breakdowns, or direct opportunities? Reply with your top two.

Also speaking of Gary Vee: I was in a post of his from a conference I attended in April that has now received 227K views. I haven’t received an opportunity from this yet, but just putting yourself out there makes opportunities like this happen. Start at 11 minutes in to see me!

See the video here!

🤝  Why Community Matters: Compounding Value

Alone, I’m just a guy calling himself Excel Daddy in a room.

Together, this community spans 200M+ followers — a reach no single campaign could buy.

But the real power isn’t the numbers. It’s the collisions:

• A marketer hears how a creator hacked distribution.

• A creator meets the brand manager searching for their exact audience.

• Someone leaves with an idea they never would’ve imagined on their own.

That’s a live network effect. Every new person who joins, shares, or contributes makes the system sharper, faster, and more valuable.

My goal is simple: for you to feel like this isn’t just mine — it’s ours.
Something you can point to and say:
I found opportunities here. I made connections here. This is where it started.

Community Opportunities

Long-term, I want this section to be your shortcut to access — whether that’s brand deals, platforms that help you earn, events worth showing up for, or resources you can actually use.

For now, I’ll highlight opportunities I think are valuable, and over time, this section will grow with you.

Here are two immediate opportunities that I think are valuable:

📅 Youth Marketing Summit • Oct 22,2025 • Brooklyn

I’ll be moderating a panel with leaders from Sesame Street📺, The Washington Post📰, and Lyft 🚕 — digging into how the next wave of platforms, storytelling, and creators are shaping marketing.

I’m also in conversations with the YMS team about building a Creator Center: a dedicated space where select creators from our community can have 1:1 conversations with marketers throughout the day. More on that soon.

A few ways to plug in:

• 🎟50% off tickets → Grab your pass here

• 🎟Brand-side marketers (10+ employees): We have a limited number of free tickets reserved for our community. Reply if you’d like one.

• Creators: We are in talks with YMS to see if we can have a space to bring a small group of creators (for free) to have 1:1 conversations with marketers at the event.

This is a great chance to connect directly with decision-makers shaping the future of youth marketing.

💄MakeUp in NewYork • Sep 17–18, 2025 • Javits Center

This is one of the premier B2B events in beauty — where top global brands, suppliers, and innovators walk the floor to scout what’s next.

🎟 Free registration: Sign Up Here

I want to highlight this through someone close to me: my mom, Abby Wallach. She’s a beauty and fragrance innovator, brand builder, and executive producer who has launched products into Walmart, HSN, and DTC. She’s now pioneering Fragrance 2.0 with next-generation formats that open doors for collaboration with creators.

She’ll be at Booth A30 (XJ Beauty powered by Scentinvent Technologies), and if you’re in lifestyle or beauty, this is a great way to:

• Meet key players across the beauty industry

• Explore partnership opportunities with emerging brands

• Learn how to position yourself for collaborations in a $50B+ category

🏆Play to Win

The creator economy runs on attention — but it grows on value. The people who win aren’t just entertaining, they’re delivering something bigger.

• 💡 Solve a problem. Make someone’s day easier, faster, or smarter - that’s instant value.

• ✨ Spark an idea. Show people a new way of seeing or doing something. Value that sticks.

• 🚪 Open a door. Create access to brands, opportunities, or even just each other. That’s value that compounds.

Attention gets you seen. Value keeps you in the game.

To more value,
Jacob