Social4TheWin: The Social Arena Event is Tomorrow 🏀

THE SOCIAL ARENA:

Live Sports as the Frontier of Digital Culture
📅 Wednesday, April 2 | NYC

A Note From Jacob:

As I put the final touches on tomorrow’s event, something hit me:

Every sponsor, every partner, almost every single person helping behind the scenes—including the venue coordinator—I met at an event this past year. Or I was introduced to them through someone I met at an event. That’s the magic of showing up.

Somehow, some way, you meet people who start rooting for you. People who want to see you win. People who, a year ago, didn’t even know you existed.

That’s the power of being in the room.

It’s no different from how you land a job, get a new opportunity, or build a business. You can try to do it alone—but it’s a hell of a lot harder.

That’s why events like this matter. Will every single conversation be life-changing? Probably not. But if you walk away with one person you click with, one idea that sticks, one insight that unlocks something new—then it’s worth it.

At the very least, you’ll hear it from me, live and unfiltered.

We’ve got 150 RSVPs for tomorrow, and I genuinely believe it’s going to be our best one yet.

🔗 Networking with top creators and marketers
Our creator guests have a collective reach of 25–35 million followers across platforms. On the brand side, we’re expecting amazing folks from Dell, the WNBA, MLS, Robinhood, Roku, and more.

🎙️ A high-impact panel on how creators and brands can show up during massive sports moments—without losing their voice or their audience.
Think: The Olympics. F1. March Madness. The moments that take over the internet.

Featuring:

• Blaise Ffrench – Creator (5M+ followers), early Body Armor investor, actor, and one of the original marketers at Body Armor before going full-time as a creator.

• Alex Onaindia – CEO of Distinction Agency, representing top-tier athletes and creators—including 3 Olympic medalists from the 2024 Paris Games.

• Melissa Chan – Global Brand, Creative & Experiential Marketing at Dell Technologies, formerly leading Global Experience at AMEX.

Expect bold takes, real conversation, and a room full of people who get it.

🏀 Three-Point Contest
We’ll randomly draw 5 names from a hat and give competitors a chance to compete for a B&H gift card. Bragging rights and a feature on the next newsletter are included!

Hope to see you there!